Xiafuqiao Town: E-commerce enabling activation of rural revitalization “a pool of spring water”…

2022-04-27 0 By

“Friends, this is our next Fuqiao town agricultural production of gualou son, New Year to buy essential goods, melon seeds must occupy a place.”Village revitalization of xiafuqiao town in the live broadcast room, villager Chen is live with goods.Since 2020, with the rise of livestream economy, Xiafuqiao Town has continuously improved the rural e-commerce public service platform, rammed infrastructure and equipment, adhered to the principle of people-oriented and service-oriented, made full use of the development achievements of e-commerce, cultivated and expanded rural market subjects, promoted agricultural products to enter cities, and promoted the clustering development of rural e-commerce.Adjust measures to local conditions, build network sales products.Rural vitalization is based on industry.Xiafuqiao town adheres to the characteristic economy of the town, selects and breeds superior products, and actively cultivates online marketing products and e-commerce subjects.Adjust measures to local conditions, market-oriented, selected shrimp tian rice, Huangda tea, kiwi fruit, dragon fruit, crisp red plum, trichosanthes son and other characteristics of agricultural products, cultivating ruohexiang, Temple gang set, Fuqiao, Wuzhou, Zongwen and a batch of rural electronic goods brand.And by organizing anchors to participate in the live competition of e-commerce at all levels, continuously promote the quality and efficiency of rural e-commerce in the town, and further stimulate the vitality of rural e-commerce.In 2021, the douyin anchor of “Love in Fuqiao” won the most popular award in the live broadcast contest held in the county.Love live, cultivate live account.As a “Flower and Fruit town” oriented by the integration of agriculture and tourism, in order to further promote the characteristic resources of Xiafuqiao Town and promote tourist attractions, the “Love in Fuqiao” Douyin account has been high-quality created by creating a cultivation mode in which market players participate in the operation, government services guide the development and all the society share the results.Provide sales and display platforms for cooperatives, family farms, small and micro enterprises, livestreaming enthusiasts, etc.On major festivals, we held special live events to help farmers, such as “Good Mid-Autumn Festival” and “New Year’s Goods Festival”, combining with short video production and poster promotion, which gathered a lot of popularity.Since the establishment of the platform, a total of more than 80 live, short video playback far more than 100W person-times, sales of 230 pounds of kiwi fruit, 255 pounds of red plum, 540 pounds of dragon fruit, 565 bags of melon trichosanthis son, shrimp field meters million pounds.Pattern interaction, expand the consumer market.”The vegetable garden behind me is the collective economy of our village. The vegetables here are natural and pesticide-free. Friends can also come here to experience picking.”Village cadre Tao Fei is he through the lens of “love in Fuqiao” to introduce the vegetable base behind us.This year, xiafuqiao village collective economic planting vegetables harvest, the use of network platform to expand sales, to solve the problem of sales.Town by the office actively organize local agricultural special products market main body, through the electric business platform live display products, develop forward try to experience, welfare claims, circle of friends, interactive fun activities, such as form, promote interaction pattern, merchants and consumers FuQiao town characteristics under the product into the hands of the people, expand the local consumer market, open the domestic product sales.We will expand channels to help consumers.Through e-commerce empowerment, actively expand e-commerce channels, guide enterprises and individuals to buy characteristic agricultural products, and constantly start the characteristic agricultural products brand of Xifuqiao Town.Actively cooperate with Huoshan County postal branch, county rural revitalization company, from the town of agricultural products in the carefully selected miao Gang set rice, rapeseed oil, shuikou Temple yellow beef, zongwen Gualou son and other high-quality agricultural products, sales of more than 2.8 million yuan.Help farmers to solve the unsalable agricultural products at the same time to meet the market demand for consumption.Electricity to rural revitalization, convenient consumers, and promote the agricultural and sideline products “go out”, no longer a simple “buy” and “sell” Shouting, but rather through high quality products and high quality management and high quality service, and practice to the people as the center of the development of ideas, let people really enjoy the comfortable brought by the new electricity.In 2021, through various e-commerce platforms in the town, the total sales of agricultural products in the town reached more than 3 million yuan.In the next step, Xiafuqiao Town will strengthen the service of “e-commerce + help farmers”, build more production and marketing Bridges connecting the market and farmers, create a batch of characteristic agricultural and sideline products brands, enhance market competitiveness, activate the rural revitalization of “a pool of spring water”, and constantly boost the high-quality development of the town.Source: Xiafuqiao Town